Privacy Policy

Introduction to Royce Union’s Commitment to Privacy

At Royce Union®, we understand that your privacy is paramount. When you choose our mountain bikes, gravel bikes, electric bikes, or any products from our collection, you’re not just trusting us with your transportation needs—you’re trusting us with your personal information. This comprehensive privacy policy explains how we collect, use, protect, and manage the information you provide when interacting with our website at royce-union.com and related services.

Our commitment to privacy extends beyond mere legal compliance. We believe in transparency, security, and respect for your personal data. This policy outlines the measures we take to honor that commitment while delivering the exceptional biking experience that Royce Union® has been known for throughout our history.

Information We Collect

Personal Information

When you engage with Royce Union®, we may collect several types of personal information to enhance your experience and fulfill your requests:

Contact information: Including your name, email address, phone number, and shipping/billing addresses when you create an account, place an order, or register your bike
Payment details: Credit card information, billing addresses, and other financial information necessary for processing purchases (though we never store complete credit card information on our servers)
Account credentials: Username and password information for your Royce Union® account
Purchase history: Records of the products you’ve purchased, including model, color, size, and date of purchase
Demographic information: Age, gender, location, and preferences that help us understand our customer base
Bike registration data: Model numbers, serial numbers, and purchase dates when you register your Royce Union® bike

Automatically Collected Information

In addition to information you actively provide, our website automatically collects certain data:

Device information: Type of device, operating system, browser type, and settings
Usage data: How you interact with our website, including pages visited, time spent on pages, click patterns, and navigation paths
IP address and general location data
Referring websites or sources
Technical information about your connection, such as browser type and operating system

Cookies and Similar Technologies

Royce Union® uses cookies and similar technologies to enhance your browsing experience and collect valuable information:

Session cookies: Temporary cookies that enable site functionality during your visit
Persistent cookies: Longer-term cookies that remember your preferences and choices
Analytical cookies: Help us understand how visitors use our website
Marketing cookies: Allow us to deliver personalized content and advertisements

You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect website functionality. Our site is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply to this technology.

How We Use Your Information

Core Business Operations

The information we collect serves several essential functions in our business operations:

Processing and fulfilling orders for mountain bikes, gravel bikes, electric bikes, and accessories
Managing your account and providing customer support
Processing returns, warranties, and recalls
Verifying your identity and preventing fraud
Improving our product offerings and user experience

Communications

We use your contact information to:

Send order confirmations and shipping updates
Provide important product information, including recall notices
Respond to your inquiries and support requests
Deliver bike registration confirmations
Share assembly instructions, manuals, and maintenance tips

Marketing and Promotional Activities

With your consent, we may use your information for:

Sending newsletters and promotional materials about new Royce Union® bikes and products
Alerting you to special offers, discounts, and sales events
Inviting you to participate in surveys and feedback opportunities
Creating personalized recommendations based on your preferences and purchase history
Engaging with you through social media platforms

You may opt out of marketing communications at any time through the unsubscribe link in our emails or by contacting our customer service team.

Website Improvement and Analytics

Your information helps us enhance our digital presence by:

Analyzing website traffic and user behavior to optimize site performance
Identifying and resolving technical issues
Testing new features and functionality
Understanding demographic patterns and customer preferences
Measuring the effectiveness of our content and marketing efforts

Legal Basis for Processing

For users in regions with specific privacy regulations like the European Union, we process your data based on one or more of the following legal grounds:

Contractual necessity: When processing is required to fulfill our contractual obligations to you, such as processing your order for a Royce Union® mountain bike or handling warranty claims
Consent: When you have explicitly agreed to our use of your information for specific purposes
Legitimate interests: When processing is necessary for our legitimate business interests, such as fraud prevention, security, and business improvements
Legal obligation: When we need to process your data to comply with legal requirements

Information Sharing and Disclosure

Service Providers and Partners

Royce Union® may share your information with trusted third parties who help us deliver our services:

Payment processors who handle transactions securely
Shipping and logistics partners who deliver your orders
Customer service providers who help address your inquiries
Marketing and analytics partners who help us understand and improve our business
Website hosting and technology providers who maintain our digital infrastructure

All service providers are contractually obligated to protect your information and use it only for the specific purposes we authorize.

Legal Requirements

We may disclose your information when legally required to do so:

In response to a subpoena, court order, or other legal process
To comply with law enforcement investigations
To protect our rights, privacy, safety, or property
To protect against legal liability
In connection with a merger, acquisition, or sale of business assets

Business Transfers

If Royce Union® is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or uses of your personal information.

Data Security

The security of your personal information is a top priority at Royce Union®. We implement comprehensive measures to protect your data:

Industry-standard encryption for all transmitted data
Secure payment processing through trusted partners
Regular security assessments and vulnerability testing
Employee training on data protection and privacy practices
Physical, electronic, and procedural safeguards for our systems

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We continuously update our security practices to provide the highest level of protection possible.

Data Retention

Royce Union® retains your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

How long the information is needed to provide our products and services
Whether you have an active account with us
Whether we have a legal or contractual obligation to retain the data
Whether retention is advisable in light of our legal position, such as for warranty claims or dispute resolution

When we no longer need personal information, we securely delete or anonymize it so it can no longer identify you.

Your Rights and Choices

Access and Control of Your Information

Depending on your location, you may have various rights regarding your personal information:

Right to access: Request a copy of the personal information we hold about you
Right to rectification: Correct inaccurate or incomplete information
Right to erasure: Request deletion of your personal data in certain circumstances
Right to restrict processing: Limit how we use your personal data
Right to data portability: Receive your data in a structured, commonly used format
Right to object: Oppose certain types of processing, including direct marketing

To exercise any of these rights, please contact our privacy team at [email protected].

Account Management

You can manage many aspects of your personal information directly through your Royce Union® account:

Update your contact information and preferences
Change your password and security settings
View your order history and registered bikes
Manage your communication preferences

Marketing Preferences

You control how we communicate with you for marketing purposes:

Opt out of promotional emails via the unsubscribe link
Update communication preferences in your account settings
Request to be removed from mailing lists by contacting customer service
Manage cookie preferences through your browser settings

Children’s Privacy

Royce Union® is committed to protecting children’s privacy. Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will promptly delete it from our systems. If you believe we might have inadvertently collected information from a child under 13, please contact us immediately.

While we offer children’s bikes and accessories, purchases must be made by adults over 18 years of age. Parents and guardians are responsible for supervising children’s use of our products and any limited interaction with our services, such as assembly videos or instructional content.

International Data Transfers

Royce Union® is based in the United States, but we may transfer your personal information to countries outside your residence for processing. When we transfer personal data internationally, we implement appropriate safeguards to ensure your information receives adequate protection regardless of location. These safeguards may include:

Standard contractual clauses approved by relevant data protection authorities
Privacy Shield certification where applicable
Binding corporate rules for transfers to third parties
Contractual requirements for all service providers

By using our services, you consent to the transfer of your information as described in this policy.

California Privacy Rights

California residents have specific rights under the California Consumer Privacy Act (CCPA) and other state laws:

Right to know what personal information we collect
Right to request deletion of personal information
Right to opt out of the sale of personal information
Right to non-discrimination for exercising privacy rights

We do not sell your personal information as defined by the CCPA. For more information about your California privacy rights, please contact us at [email protected].

Do Not Track Signals

Some browsers have a “Do Not Track” feature that lets you tell websites you visit that you do not want to have your online activities tracked. Our website responds to Do Not Track signals, and we do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place.

Changes to This Privacy Policy

Royce Union® may update this privacy policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last Updated” date at the top of this policy and take other steps to notify you, which may include posting a notice on our website or sending you a notification.

We encourage you to review this policy periodically to stay informed about our information practices and your privacy options. Your continued use of our website and services after any changes indicates your acceptance of the updated policy.

Contact Information

If you have questions, concerns, or requests related to this privacy policy or our privacy practices, please contact us:

Royce Union® Privacy Team
Email: [email protected]
Phone: 1-800-872-2453
Mail: Royce Union Privacy
P.O. Box 344
Dayton, OH 45401

For warranty inquiries, bike registration, or other product-related questions, please visit our website at royce-union.com or contact our customer service team directly.

Conclusion

At Royce Union®, we believe that trust is the foundation of every great relationship with our customers. Just as we are committed to providing exceptional quality in our mountain bikes, gravel bikes, and electric bikes, we are equally committed to respecting and protecting your privacy. This policy represents our dedication to transparency and responsible data practices.

By choosing Royce Union®, you’re not just selecting a premium bike brand with a rich heritage—you’re partnering with a company that values your privacy as much as you do. We appreciate the trust you place in us and remain dedicated to maintaining that trust every day.